Jennifer Atanasovski Founder, Design Utros
A multidisciplinary design leader with over 20 years of experience in the field of foresight, strategy, and design.
With expertise across automotive design, film production and art direction, fashion and art, her passion for foresight and strategy bridges the gap between design, marketing, and business.
Specializing in the intersection of generational theory, archetypal psychology, and semiotics, she’s emerged as a distinctive sensemaker in the world of design. As a professor at the College for Creative Studies in Detroit in their MFA program, she’s committed to advancing the field of foresight and CMF design, leaving a positive legacy for the future.
International Experience with teams in China, South Korea, Australia, Mexico, Brazil, the UK, Spain, and Germany, Jennifer has extensive experience working and living in a variety of cultural, multi-generational, and socio-economic environments allowing her to bring a unique perspective to every project.
Projects are approached from a systems view with the big picture and the long-term impact in mind, across product design, digital interactions, branding, education and cultural institutions. As a result, collaborators come away feeling empowered and inspired, ready to take on the world.
Her approach is to understand world context and determine what it means for people. Jennifer is always cooking up meaningful design expressions, experiences, and business models that can truly make a difference. Through her work, the lines between design, marketing, and business strategy blur effortlessly, leading to innovative solutions that truly make an impact and inspire change.